REDISCOVER WHAT IT MEANS TO BE WILD
Inspired by the idea that we all have a wild side, and motivated by the reality that it can be forgotten, Wild as Heck hats encourage you to rediscover what it means to be wild–whatever that may look like individually to you. We are a brand created to evoke confidence and highlight individuality, and committed to quality and sustainability at an accessible price point.
DESIGN TO INSPIRE
We think all women deserve to feel confident, wherever they find themselves on their journey. Our unique hats feature artwork under the brim from independent female artists and are designed to be as versatile and as unique as the wearer themself.
Artwork is applied using a proprietary method that took years to develop. The interior of each hat is stamped with our “Wild as Heck” logo to remind you to embrace your sense of self and feel confident, brave, uninhibited and free. Wear a Wild as Heck hat and effortlessly elevate your outfit (whatever it may be you are wearing).
FEEL GOOD WEARING OUR HATS
Sustainability is at the core of our brand - from the materials we source, to creating a product that is made to last forever, supporting local artisans, and lifting up other female founders.
Sustainable & Responsible
Wild as Heck hats are made of 100% Australian wool, which means they are completely natural, sustainable, and biodegradable. Our production method creates minimal waste, and any waste created is recyclable. What’s more, Wild as Heck plants a tree for every shipment made.
Women Supporting Women
Each Wild as Heck hat features artwork designed by an independent female artist. Our mission is to support women/womxn artists and build up their business by bringing something truly unique to the marketplace at an accessible price point. We are proud to collaborate with women/womxn artists around the world.
QUALITY TO LAST A LIFETIME
Each Wild as Heck hat is a work of art. Artwork does not smudge, run, flake or transfer. If your Wild as Heck hat is properly cared for, it will last a lifetime.
THE STORY BEHIND THE HAT
Starting as a hobby 8 + years ago, I began hand-painting hats, jackets, shoes, pottery, canvas—anything I could get my hands on. I knew selling one-offs wasn't the right business model (and prohibitively expensive for both me and my potential customers), so I began trying to figure out if there was an alternate method to get artwork onto hats, and why didn't it exist in the marketplace yet. It turns out that it didn't exist because it was really damn hard to figure out. After over 2 years of research, work, sampling, and inventing new methods, I did figure it out, and I was proudly able to launch Wild As Heck in June 2023. Thank you for supporting my journey. - Caitlin
