Meet the Florence. Crafted from 100% luxurious Australian wool, a biodegradable, renewable, and natural resource.
Featuring artists illustration of florals and a butterfly. Together, they form a tapestry of beauty that adorns the crown of "The Florence" hat, making it a truly mesmerizing work of wearable art.
Features:
Hand drawn illustration that has then been hand applied to the underside of the brim
The pencil brim has a unique slightly rolled edge. In order to maintain this edge, these hats are stiffer and may feel a bit "stiff" on the head in comparison to a traditional rancher.
Size: 57 or 59 cm with internal adjustable band to size down
Brim Size: 10 cm or 8.5-9 cm
Hats are made to order! Please allow up to 3 weeks for your hat to ship.
Scroll down for sizing and FAQ's
Size And Fit
Sizing and How To Measure
If you know your US hat size, you can easily convert below:
Up to 7 1/8 is size 57 (this includes sizes 6 7/8, 7, 7 1/8)
Up to size 7 1/2 is size 59 (this includes sizes 7 1/8, 7 1/4, 7 3/8, and 7 1/2)
Not sure of your hat size? Here is how to measure:
Take a soft measuring tape (tailors tape) or string. Wrap around your head just above your ears to the center of your forehead. Follow the sizing recommendations based on the cm shown on measuring tape.
Don't forget, there is an internal adjustable band on each hat! Simply flip the hat band over and use the hidden velcro strap to adjust.
Care Instructions
If properly cared for, your hat is meant to last a life time!
Warped Brim
No big deal, it happens! For flat brim, apply heat (iron or steamer) to the TOP side of the brim (never directly on the art), and allow to cool while flat. For curved brims, apply heat (iron or steamer) to the TOP side of the brim, and gently reshape while cooling.
Avoid Water
Avoid getting your hat wet! If it does get wet, lay flat to dry. For curved brims, allow to dry, then apply heat to the top side (iron or steamer- never directly on the art!), and reshape gently
Cleaning
Spot clean only. Use a gentle brush to target stain and brush out. If stain does not remove, use a small amount of warm water and soap and allow to full dry (do a spot test first!)
Warped Brim
Shipping And Returns
All Wild As Heck hats are handmade to order, ensuring you receive a unique, high-quality product.
Please allow 1 week for your hat to ship.
If you need your hat by a specific date, please contact us at orders@wildasheck.com—we’ll do our best to accommodate.
We offer free exchanges within 30 days.

Find your wild.
Wild As Heck meets you on your journey, wherever you are. We are here to build your confidence and help you rediscover your wild side.
Wild Confidence Guarantee
Your purchase is backed by our Wild Confidence guarantee. We offer free exchanges to make sure you find your perfect fit!